Rural tourism development through the role of village government: Study of Purbayan Tourist Village, Indonesia Open Access

Authors

  • Agung Sulistyo 1 ,  Tri Eko Yudiandri 2 ,  Fitri Dwi Kusumawati 3 Musadad Musadad 4
Published online: 13 Mar 2025

Abstract

Purpose – This study aims to examine the role of village government in developing regional potential, particularly in rural tourism.
Methodology/Design/Approach – This qualitative case study investigates how the village government develops the Purbayan Tourism Village through planned work programs. Data were collected via semi-structured interviews with selected stakeholders.
Findings – The village government plays a key role in developing the Purbayan Tourism Village, acting as a driver in optimizing rural tourism potential. Programs emphasize sustainability through community deliberation, legal strengthening, external collaboration, and management innovation. Policies are responsive to local needs while aligned with regulations.
Originality/Value – This study highlights village government policies that contribute to sustainable tourism development.

Keywords:
Attraction Development Government Sustainable Tourist Village

References

Ait-Yahia Ghidouche, K., & Ghidouche, F. (2019). Community-based ecotourism for preventing overtourism and tourismophobia: Algerian associations’ viewpoints. Worldwide Hospitality and Tourism Themes, 11(5), 516–531. https://doi.org/10.1108/WHATT-06-2019-0035. DOI: https://doi.org/10.1108/WHATT-06-2019-0035

Asad, R., Ahmed, I., Vaughan, J., & von Meding, J. (2022). Traditional water knowledge: Challenges and opportunities to build resilience to urban floods. International Journal of Disaster Resilience in the Built Environment, 13(1), 1–13. https://doi.org/10.1108/IJDRBE-08-2020-0091. DOI: https://doi.org/10.1108/IJDRBE-08-2020-0091

Beydyk, O. O., Topalova, O. I., & Prokhorova, L. A. (2019). The transformation of the regional tourism in the conditions of the dezentralization (in the zaporizhia region). Ukrainian Geographical Journal, 2019(3), 37–42. Scopus. https://doi.org/10.15407/ugz2019.03.037 DOI: https://doi.org/10.15407/ugz2019.03.037

Creswell, J. & David. (2019). Research Design Qualitative, Quantitative and Mix Methods Approaches. 388–388.

Fafurida, & Mulyaningsih, T. (2023). A Systematic Literature Review of Development Rural Tourism. Quality - Access to Success, 24(194), 35–48. Scopus. https://doi.org/10.47750/QAS/24.194.05 DOI: https://doi.org/10.47750/QAS/24.194.05

Gu, D., Khan, S., Khan, I. U., & Khan, S. U. (2019). Understanding mobile tourism shopping in Pakistan: An integrating framework of innovation diffusion theory and technology acceptance model. Mobile Information Systems, 2019. https://doi.org/10.1155/2019/1490617 DOI: https://doi.org/10.1155/2019/1490617

H. Demolinggo, R., Damanik, D., Wiweka, K., & Pramania Adnyana, P. (2020). Sustainable Tourist Villages Management Based on Javanese Local Wisdom ‘Memayu Hayuning Bawono’ Best Practice of Desa Wisata Pentingsari, Yogyakarta. International Journal of Tourism & Hospitality Reviews, 7(2), 41–53. https://doi.org/10.18510/ijthr.2020.725 DOI: https://doi.org/10.18510/ijthr.2020.725

Havadi Nagy, K. X., & Espinosa Segui, A. (2020). Experiences of community-based tourism in Romania: Chances and challenges. Journal of Tourism Analysis, 27(2), 143–163. https://doi.org/10.1108/JTA-08-2019-0033 DOI: https://doi.org/10.1108/JTA-08-2019-0033

Hettema, J., & Egberts, L. (2019). Designing with maritime heritage: Adaptive re-use of small-scale shipyards in northwest Europe. Journal of Cultural Heritage Management and Sustainable Development, 10(2), 130–143. https://doi.org/10.1108/JCHMSD-04-2019-0032 DOI: https://doi.org/10.1108/JCHMSD-04-2019-0032

Inocian, R. B., Cuestas, N. J. P., Carin, J. K. L., & Canoy, J. D. E. (2019). Unveiling the indigenous art and craft of bakat and its economic significations. Journal of Cultural Heritage Management and Sustainable Development, 9(4), 445–467. https://doi.org/10.1108/JCHMSD-09-2018-0064 DOI: https://doi.org/10.1108/JCHMSD-09-2018-0064

Jadesta. (2023, January 6). Jejaring Desa Wisata Indonesia. https://jadesta.kemenparekraf.go.id/

Kuninggar, M. D., Muryani, C., & Yusup, Y. (2021). Potential development strategy of Gumeng tourism village, Jenawi District, Karanganyar Regency (Nandi, W. P., M. C., C. leh F., S. J., Y. A., & I. A., Eds.; Vol. 683). IOP Publishing Ltd. https://doi.org/10.1088/1755-1315/683/1/012138 DOI: https://doi.org/10.1088/1755-1315/683/1/012138

Manrai, L. A., Manrai, A. K., & Friedeborn, S. (2020). Environmental determinants of destination competitiveness and its Tourism Attractions-Basics-Context, A-B-C, indicators: A review, conceptual model and propositions. Journal of Economics, Finance and Administrative Science, 25(50), 425–449. https://doi.org/10.1108/JEFAS-01-2018-0010 DOI: https://doi.org/10.1108/JEFAS-01-2018-0010

Miles, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis: An Expanded Sourcebook (2nd ed.). SAGE Publications, Inc. https://vivauniversity.files.wordpress.com/2013/11/milesandhuberman1994.pdf

OECD. (2018, March 8). OECD Tourism Trends and Policies 2018. https://www.oecd-ilibrary.org/urban-rural-and-regional-development/oecd-tourism-trends-and-policies-2018_tour-2018-en

OECD. (2022, November 30). OECD Tourism Trends and Policies 2022. OECD Tourism Trends and Policies 2022. https://www.oecd.org/cfe/tourism/oecd-tourism-trends-and-policies-20767773.htm

Ozascilar, M., Mawby, R. I., & Ziyalar, N. (2019). Perceptions of risk on vacation among visitors to Istanbul. Safer Communities, 18(1), 16–29. https://doi.org/10.1108/SC-06-2018-0017 DOI: https://doi.org/10.1108/SC-06-2018-0017

Rembulan, C. L., Helmi, A. F., & Riyono, B. (2020). The fluid power: Constructing the concept of power in community-based tourism in Indonesia. Journal of Enterprising Communities: People and Places in the Global Economy, 14(4), 515–537. https://doi.org/10.1108/JEC-03-2020-0041 DOI: https://doi.org/10.1108/JEC-03-2020-0041

Rogers, E. (1983). Diffusion of innovations (3rd ed, p. 453). Free Press ; Collier Macmillan.

Sayeda, T., Shetu, S. A., & Shoeb-Ur-Rahman, M. (2020). Policy Overview for Bangladesh Tourism. In Tourism Policy and Planning in Bangladesh (pp. 3–17). Springer Singapore; Scopus. https://doi.org/10.1007/978-981-15-7014-8_1 DOI: https://doi.org/10.1007/978-981-15-7014-8_1

Sulistyo, A., Fatmawati, I., & Nuryakin, N. (2022). Creating Sustainable Tourism Through Innovation (Digital-Based Marketing In The Tinalah Rural Tourism). Proceedings of the International Academic Conference on Tourism (INTACT), Advances in Social Science, Education and Humanities Research, 400–416. https://doi.org/10.2991/978-2-494069-73-2_29 DOI: https://doi.org/10.2991/978-2-494069-73-2_29

Sulistyo, A., Fatmawati, I., & Nuryakin, N. (2023). Community-Based Village Management Independence in Effort to Create Sustainable Tourism (Panglipuran Tourism Village Phenomena). E3S Web of Conf., 444(Sustainable Agriculture), 12. https://doi.org/10.1051/e3sconf/202344401013 DOI: https://doi.org/10.1051/e3sconf/202344401013

Sulistyo, A., Yudiandri, T. E., & Calvin, C. (2024). Creating Sustainable Tourism Through Natural Tourism Management And Development (Case Study Of Mount Bromo Tourism Area). Proceedings: Geo Tourism International Conference (GTIC) 2023 Geopark, 1, 1104–1115.

Wahyono, W., & Hutahayan, B. (2020). Performance art strategy for tourism segmentation: (A Silat movement of Minangkabau ethnic group) in the event of tourism performance improvement. Journal of Islamic Marketing, 11(3), 643–659. https://doi.org/10.1108/JIMA-10-2017-0116 DOI: https://doi.org/10.1108/JIMA-10-2017-0116

Wiweka, K., Demolingo, R. H., Karyatun, S., Adnyana, P. P., & Nurfikriyani, I. (2021). Tourist Village Rejuvenation and Overtourism Management: The Desa Wisata Nglanggeran Lifecycle Experience , Yogyakarta , Indonesia. 8(1), 1–16. DOI: https://doi.org/10.18510/ijthr.2021.811

Yanes, A., Zielinski, S., Cano, M. D., & Kim, S.-I. (2019). Community-based tourism in developing countries: A framework for policy evaluation. Sustainability (Switzerland), 11(9). Scopus. https://doi.org/10.3390/su11092506 DOI: https://doi.org/10.3390/su11092506

Yin, R. K. (2003). Case Study Research ; Design and Methods (Third, Vol. 5).

Zhao, A., Guan, H., & Sun, Z. (2019). Understanding high-quality development of marine economy in {China}: A literature review. Marine Economics and Management, 2(2), 124–130. https://doi.org/10.1108/MAEM-10-2019-0011 DOI: https://doi.org/10.1108/MAEM-10-2019-0011

Zhao, Y., Zhou, X., & Wang, T. (2020). The effect of online political deliberation on the effectiveness of government response. International Journal of Crowd Science, 4(3), 309–331. https://doi.org/10.1108/IJCS-04-2020-0009 DOI: https://doi.org/10.1108/IJCS-04-2020-0009

Permission is granted subject to the terms of the License under which the work was published. Permission will be required if your reuse is not covered by the terms of the License.

How to Cite

Sulistyo, A., Yudiandri, T. E. ., Kusumawati, F. D., & Musadad, M. (2025). Rural tourism development through the role of village government: Study of Purbayan Tourist Village, Indonesia. Journal of Rural Tourism , 4(2). https://doi.org/10.70310/jrt.2025.04021255

Downloads

Download data is not yet available.

Additional Information

  • Agung Sulistyo
    Department of Tourism, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta, Indonesia
  • Tri Eko Yudiandri
    Department of Tourism, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta, Indonesia
  • Fitri Dwi Kusumawati
    Department of Tourism, Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia
  • Musadad Musadad
    Department of Strategic Management, Marketing and Tourism, Faculty of Business and Management University of Innsbruck, Innsbruck, Austria