Investigating the habits and satisfaction of tourists towards culinary facilities at Manggar Sari Beach, East Kalimantan Open Access

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https://doi.org/10.70310/s8s0g403

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Abstract

Purpose - The purpose of this study is to analyze tourist behavior and satisfaction towards culinary facilities, specifically at Manggar Beach in Balikpapan City.
Methodology/Design/Approach - This research used a descriptive survey method to determine the expectations of tourists visiting Manggar Beach. Data was collected from April to June 2023 using an online questionnaire (Google Form), which was distributed to 117 respondents. The collected data was analyzed descriptively using SPSS 21.0 (including frequency, arithmetic mean, and standard deviation). The study also measured the scale of validity and reliability.
Finding - The findings indicate that the gastronomy offered by the culinary centers at Manggar Beach is limited in variety. Most visitors (76.9%) reported bringing raw food ingredients to cook independently, 15.4% brought food and beverages from home, and only 7.7% purchased food at the culinary centers. In terms of satisfaction, the majority of visitors rated their satisfaction with the facilities unfavorably. The lowest average satisfaction score was Y2 (x = 1.82, SD = 0.38), while the highest was Y8 (x = 2.50, SD = 0.76).
Originality/Value - This study contributes valuable insights into tourist behavior and satisfaction regarding culinary facilities. It highlights the lack of variety in the food offerings at Manggar Beach and suggests a need for improvement in culinary services to meet the expectations of visitors, offering practical recommendations for culinary facility operators to enhance their services.

Keywords:

tourist habits, tourist satisfaction , culinary facilities , tourism destination , Manggar sari beach

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Copyright (c) 2024 Hesti Purwaningrum (Author)

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How to Cite

Purwaningrum, H. (2024). Investigating the habits and satisfaction of tourists towards culinary facilities at Manggar Sari Beach, East Kalimantan. Journal of Rural Tourism , 1(1), 9-16. https://doi.org/10.70310/s8s0g403

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