Aims and Scope

Welcome to official Journal of Rural Tourism (abreviation JoRT), a peer-reviewed journal that explicitly focuses on the interface rural tourism, and sustainable development. We seek articles with clear evidence of this interaction, and articles that are not related to tourism will not be considered. This journal equally encourages scientists and professionals to publish original scientific papers, review articles, and short communication. 

JoRT welcomes articles that engage with a wide range of interdisciplinary approaches and critical perspectives on rural tourism, including (but not limited to) the following themes:

  • Social and Economic Impacts: Analysis of the effects of tourism on local community well-being, job creation, and changes in rural socio-economic structures.
  • Sustainability in Rural Tourism: Studies on natural resource management, environmental conservation, and the development of sustainable tourism practices in rural areas.
  • Innovation in Tourism Products and Services: Research on the development of diverse tourism offerings, including nature-based, cultural, agritourism, local gastronomy, homestay-based tourism, hospitality services, spa and wellness tourism and ecotourism experiences.
  • Empowerment of Local Communities: Exploration of how tourism can empower local communities, encourage active participation, and strengthen cultural identities, including capacity building, workforce skills development, and training in tourism and hospitality sectors.
  • Policies and Management of Rural Tourism: Discussions on public policies, regulations, and managerial practices that support or hinder tourism development in rural areas, including rural hospitality management and human resource development strategies.
  • Tourist Experience and Perceptions of Rural Destinations: Research on the motivations, behaviors, and perceptions of tourists toward rural destinations, including experiences related to hospitality and service quality.
  • Transformation and Changes in Rural Tourism: Analysis of trends and dynamics in rural tourism patterns, including the role of hospitality development and workforce transformation, as well as the challenges and opportunities arising from technological advancements and social changes.
  • Digital Technologies in Rural Tourism: Investigations into the role of digital technologies such as online platforms, virtual experiences, big data, social media, and artificial intelligence (AI) in enhancing rural tourism experiences, including hospitality services, promoting destinations, and supporting local economies.
  • Artificial Intelligence and Smart Tourism: Research on the application of AI in rural tourism, including personalization of tourist experiences, demand forecasting, smart destination management, digital marketing, and decision-support systems for sustainable rural tourism development, including in the hospitality sector.