Analyzing tourist satisfaction towards tour guides performance at Parama Iswari Exhibition Open Access

Authors

  • 1 Hossiana Geananda Putri Department of Tourism, Sekolah Tinggi Pariwisata Ambarrukmo STIPRAM Yogyakarta, Indonesia
  • 2 Sevira G. A. Maturbongs Department of Tourism, Sekolah Tinggi Pariwisata Ambarrukmo STIPRAM Yogyakarta, Indonesia
  • 3 Yohana Agnescia Department of Tourism, Sekolah Tinggi Pariwisata Ambarrukmo STIPRAM Yogyakarta, Indonesia
  • 4 Hesti Purwaningrum Department of Tourism, Sekolah Tinggi Pariwisata Ambarrukmo STIPRAM Yogyakarta, Indonesia

https://doi.org/10.70310/3dejvw90

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Abstract

Purpose - The purpose of this study is to examine how tour guide skills, knowledge, and attitude—through intrapersonal and interpersonal servability—affect tourist satisfaction at the Parama Iswari Exhibition.
Methodology/Design/Approach - The study uses a descriptive qualitative approach with data triangulation and focus group discussions. Data were collected through direct observation, interviews, and document studies.
Finding - The study found that the tour guides' intrapersonal and interpersonal servability performance positively influenced tourist satisfaction. This highlights the importance of the competency of tour guides, including their skills, knowledge, and attitudes, in enhancing the overall tourist experience.
Originality/Value - This research emphasizes the role of tour guides' competencies in influencing tourist satisfaction. It underlines how the tour guide's personal and interpersonal qualities can significantly impact the quality of the tourist experience, offering insights for improving service standards in exhibitions and similar settings.

Keywords:

tour guide, tourist satisfaction, Parama Iswari Exhibition

References

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Alzghoul, Y. A., Jamaliah, M. M., Alazaizeh, M. M., Mgonja, J. T., & Al-Daoud, Z. J. (2024). Tour guides’ interpretation and tourists’ pro-environmental behavior: differences across cultural and natural world heritage sites. Journal of Ecotourism, 23(3), 366–394. https://doi.org/10.1080/14724049.2023.2263665

Çetı̇nkaya, M. Y., & Öter, Z. (2016). Role of tour guides on tourist satisfaction level in guided tours and impact on re-visiting Intention: a research in Istanbul. European Journal of Tourism, Hospitality and Recreation, 7(1), 40–54. https://doi.org/10.1515/ejthr-2016-0005

Daskalaki, V. V, Voutsa, M. C., Christina, B., & Hatzithomas, L. (2020). School of Economics & Business Department of Organisation Management, Marketing and Tourism Service quality, visitor satisfaction and future behavior in the museum sector. Journal of Tourism, Heritage & Services Marketing, 6(1), 3–8. http://dx.doi.org/10.5281/zenodo.3603167

El-sharkawy, O. K. (2015). Evaluating tourist satisfaction in accordance to tour guides performance: Heritage guided tours in Egypt. Tourismos, 10(1), 81–99.

Kemboi, T. H., & Jairus, K. N. (2018). Tour Guiding Performance Attributes and Tourist Satisfaction: Evidence from North Rift Tourist Region, Kenya. Journal of Hotel Management and Tourism Research, 3(1), 1–16. www.iiardpub.org

Larisa, T. (2023). SIMPOZION ȘTIINȚIFICO-PRACTIC CU PARTICIPARE INTERNAȚIONALĂ Dezvoltarea turismului sustenabil: actualități și oportunități, ediția a II-a THE ROLE OF TOURIST GUIDES IN SUSTAINABLE TOURISM DEVELOPMENT. 51–55. https://doi.org/10.5281/zenodo.8363198

Nurul Hasanah Binti, Ismail Halidin, Anggrecke Valentina Yuricka, Muhammad Zul Amri Izzudin, & Farida Rahmany. (2022). The Quality of Tour Guides on Tourists’ Satisfaction in Malaysia Tourism Industry. TOBA: Journal of Tourism, Hospitality and Destination, 1(2), 99–104. https://doi.org/10.55123/toba.v1i2.603

Rahmanita, M., Ratnaningtyas, H., & Safira, J. (2023). The Impact of Facilities and Tour Guide Services on Tourists’ Satisfaction in the Destination of Old Town Jakarta. Journal of Tourism, Hospitality and Sports, 64(1), 9–13. https://doi.org/10.7176/jths/64-02

Rasyid, M. N., Naidah, N., & Danil, D. (2021). Pengaruh Tingkat Pelayanan Terhadap Kepuasan Pengunjung Pada Objek Wisata Malino Highlands Kabupaten Gowa. Ar-Ribh : Jurnal Ekonomi Islam, 4(2), 182–197. https://doi.org/10.26618/jei.v4i2.6156

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Copyright (c) 2024 Hossiana Geananda Putri, Sevira G. A. Maturbongs, Yohana Agnescia, Hesti Purwaningrum (Author)

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How to Cite

Putri, H. G., Maturbongs, S. G. A. ., Agnescia, Y. ., & Purwaningrum, H. (2024). Analyzing tourist satisfaction towards tour guides performance at Parama Iswari Exhibition. Journal of Rural Tourism , 2(2), 50-60. https://doi.org/10.70310/3dejvw90

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