Optimizing the quality of service excellence through the application of technology in tourism destination Open Access

Authors

  • 1 Elvis Aguilera Department of Tourism, Sekolah Tinggi Pariwisata Ambarrukmo STIPRAM Yogyakarta, Indonesia
  • 2 Gefira Mokoginta Department of Tourism, Sekolah Tinggi Pariwisata Ambarrukmo STIPRAM Yogyakarta, Indonesia
  • 3 M Kresna Daffa Marta Lingga Department of Tourism, Sekolah Tinggi Pariwisata Ambarrukmo STIPRAM Yogyakarta, Indonesia
  • 4 Hesti Purwaningrum Department of Tourism, Sekolah Tinggi Pariwisata Ambarrukmo STIPRAM Yogyakarta, Indonesia

https://doi.org/10.70310/jrt.2025.03010616

Abstract

Purpose - The purpose of this study is to determine how the application of technology can impact the quality of excellent service at Bale Tirto, a tourism destination with a Javanese heritage concept located in Kiringan, Ponggok, Polanharjo, Klaten.
Methodology/Design/Approach - The study uses a qualitative approach, gathering data through observation and interviews. It focuses on understanding the current manual operational system at Bale Tirto, such as handwritten bookkeeping and ordering, and how the introduction of technology can improve performance and service quality.
Finding - The findings show that the application of technology at Bale Tirto has led to improved employee knowledge and ability to operate technology. This, in turn, has made the services provided to tourists and customers more optimal and efficient, resulting in enhanced service quality and overall performance.
Originality/Value - This research highlights the significant role that technology can play in improving service quality at tourism destinations. By shifting from manual to technological systems, the study demonstrates how operational efficiency can be enhanced, leading to better customer experiences and improved business performance at Bale Tirto.

Keywords:

Excellent Service, Technology , Service Quality

References

Alim, M., & Ibrahim, R. (2024). Optimalisasi Kualitas Pelayanan Publik Di Era Digital Desa Moluo Kab. Gorontalo Utara. INNOVATIVE: Journal Of Social Science Research, 4(2), 3793-3802.

Shintia, I., & Riduwan, A. (2021). Pengaruh sistem informasi akuntansi, motivasi kerja dan pemanfaatan teknologi informasi terhadap kinerja karyawan. Jurnal Ilmu Dan Riset Akuntansi (JIRA), 10(3), 1-17.

Ahsanulkhaq, M. (2019). Membentuk Karakter Religius Peserta Didik Melalui Metode Pembiasaan. Jurnal Prakarsa Paedagogia, 2(1). https://doi.org/10.24176/jpp.v2i1.4312 DOI: https://doi.org/10.24176/jpp.v2i1.4312

Borman, R. I., & Fauzi, H. (2018). Dalam Sistem Pendukung Keputusan Penerima Beasiswa. CESS: Journal of Computer Engineering, System and Science, 3(1), 17–22. DOI: https://doi.org/10.24114/cess.v3i1.8227

Catur, & Khadijah, D. (2017). Optimalisasi layanan berbasis teknologi informasi dalam rangka pencapaian pelayanan prima (excellent services) pada upt perpustakaan universitas negeri medan. Jurnal Iqra, 11(02), 104–114.

Habibi M. (2018). Optimalisasi Dakwah Melalui Media Sosial Di Era Milenial. Al-Hikmah: Jurnal Dakwah, 12(1), 102. DOI: https://doi.org/10.24260/al-hikmah.v12i1.1085

Hanyfah, S., Fernandes, G. R., & Budiarso, I. (2022). Penerapan Metode Kualitatif Deskriptif Untuk Aplikasi Pengolahan Data Pelanggan Pada Car Wash. Semnas Ristek (Seminar Nasional Riset dan Inovasi Teknologi), 6(1), 339–344. https://doi.org/10.30998/semnasristek.v6i1.5697 DOI: https://doi.org/10.30998/semnasristek.v6i1.5697

Hasibuan, P., Azmi, R., Arjuna, D. B., & Rahayu, S. U. (2023). Analisis Pengukuran Temperatur Udara Dengan Metode Observasi Analysis of Air Temperature Measurements Using the Observational Method. ABDIMAS:Jurnal Garuda Pengabdian Kepada Masyarakat, 1(1), 8–15. http://creativecommons.org/licenses/by-sa/4.0/

Hidayat, A., & Irvanda, M. (2022). Optimalisasi Penyusunan dan Pembuatan Laporan. Hospitality, 11(1), 281–290.

Hizmiakanza, A. S., & Rahmawati, D. (2019). Strategi Revitalisasi Kawasan Banten Lama. In Jurnal Teknik ITS (Vol. 7, Nomor 2). https://doi.org/10.12962/j23373539.v7i2.33833 DOI: https://doi.org/10.12962/j23373539.v7i2.33833

Idrus, S., Nyoman, I., & Putra, T. (2022). OPTIMALISASI PERAN POKDARWIS DESA WISATA SETANGGOR SELAMA PANDEMI COVID 19 Oleh. Journal Of Responsible Tourism, 2(1), 143–148. DOI: https://doi.org/10.47492/jrt.v2i1.1909

Izzuddin, A., & Muhsin, M. (2020). Pengaruh Kualitas Produk, Kualitas Layanan Dan Lokasi Terhadap Kepuasan Konsumen. Jurnal Manajemen Dan Bisnis Indonesia, 6(1), 72–78. https://doi.org/10.32528/jmbi.v6i1.3536 DOI: https://doi.org/10.32528/jmbi.v6i1.3536

Khaerunnisa, H. (2014). Pengaruh Pelayanan Prima Terhadap Kepuasan Nasabah. Jurnal Studia, 1(1), 47–60. https://doi.org/https://doi.org/10.55171/jsab.v1i1.18

Makbul, M. (2021). METODE PENGUMPULAN DATA DAN INSTRUMEN PENELITIAN. 75(17), 399–405. https://doi.org/https://doi.org/10.31219/osf.io/svu73 DOI: https://doi.org/10.31219/osf.io/svu73

Nur Latifah, Marini, A., & Maksum, A. (2021). Pendidikan Multikultural di Sekolah Dasar (Sebuah Studi Pustaka). Jurnal Pendidikan Dasar Nusantara, 6(2), 42–51. https://doi.org/10.29407/jpdn.v6i2.15051 DOI: https://doi.org/10.29407/jpdn.v6i2.15051

Pardede, P. D. K., Tafonao, D. J., & Buulolo, E. E. (2021). Optimalisasi Penggunaan Dana Desa DalamPembangunan Desa Lolosoni Kecamatan GomoKabupaten Nias Selatan 2019/2020. Jurnal Governance Opinion, 6(2), 78–89.

Pariyatin, Y. (2015). Terhadap Kualitas Pelayanan Di Kampung Sampireun Resort & Spa. 12, 457–469. DOI: https://doi.org/10.33364/algoritma/v.12-2.457

PILENDIA, D. (2020). Pemanfaatan Adobe Flash Sebagai Dasar Pengembangan Bahan Ajar Fisika : Studi Literatur. Jurnal Tunas Pendidikan, 2(2), 1–10. https://doi.org/10.52060/pgsd.v2i2.255 DOI: https://doi.org/10.52060/pgsd.v2i2.255

Prasetyo, A. B., Dzunurroini, L., Wirapermata, G. ., Ramadhani, Z., & Wiredarme. (2022). Optimalisasi desa tangguh bencana di Provinsi Jawa Tengah di era digitalisasi. Nautical : Jurnal Ilmiah Multidisiplin, 1(5), 400–408. https://jurnal.arkainstitute.co.id/index.php/nautical/article/view/327%0Ahttps://jurnal.arkainstitute.co.id/index.php/nautical/article/download/327/283

Qur’ani, B. (2024). PELAYANAN PRIMA (I. Hamsar (ed.)). TAHTA MEDIA GRUP.

Rasyid, H. Al. (2017). Pengaruh Kualitas Layanan Dan Pemanfaatan Teknologi Terhadap Kepuasan Dan Loyalitas Pelanggan Go-Jek. Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis, 1(2), 210–223. https://doi.org/10.31311/jeco.v1i2.2026

Rusandi, & Muhammad Rusli. (2021). Merancang Penelitian Kualitatif Dasar/Deskriptif dan Studi Kasus. Al-Ubudiyah: Jurnal Pendidikan dan Studi Islam, 2(1), 48–60. https://doi.org/10.55623/au.v2i1.18 DOI: https://doi.org/10.55623/au.v2i1.18

Sigit, K. N., & Soliha, E. (2017). Kualitas Produk Dan Kualitas Layanan Terhadap Kepuasan Dan Loyalitas Nasabah. Jurnal Keuangan dan Perbankan, 21(1), 157–168. https://doi.org/10.26905/jkdp.v21i1.1236 DOI: https://doi.org/10.26905/jkdp.v21i1.1236

Suminar, R., & Apriliawati, M. (2017). PELAYANAN PRIMA PADA ORANG TUA SISWA DI SEMPOA SIP TC PARAMOUNT SUMMARECON. Jurnal Sekretari, 11(1), 1–14. DOI: https://doi.org/10.32493/skr.v4i2.822

Usman, A., Agustang, A., & Idkhan, A. M. (2021). Penerapan Pelayanan Prima Di Rumah Sakit Paru BBPM Makassar. Journal Governance and Politics (JGP), 1(2), 111–117.

License

Copyright (c) 2025 The Author(s). Published by Borneo Novelty Publishing

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Permission is granted subject to the terms of the License under which the work was published. Permission will be required if your reuse is not covered by the terms of the License.

How to Cite

Aguilera, E., Mokoginta, G. ., Lingga, M. K. D. M. ., & Purwaningrum, H. (2025). Optimizing the quality of service excellence through the application of technology in tourism destination. Journal of Rural Tourism , 3(1). https://doi.org/10.70310/jrt.2025.03010616

Downloads

Download data is not yet available.

Share.

Scrollspy Example

Similar Articles

1-10 of 14

You may also start an advanced similarity search for this article.