Application of service quality dimensions in fulfilling tourist satisfaction at Kaki Langit Tourism Village
Published online: 30 Dec 2024
Abstract
Purpose - The purpose of this study is to analyze the quality of service at Kaki Langit Tourism Village in Yogyakarta. The study explores how service quality influences tourist satisfaction, destination image, and overall tourist experience.
Methodology/Design/Approach - The research uses a qualitative approach, with data collection techniques including interviews and observations to gather both written and oral data on service quality. The study focuses on five dimensions of service quality: tangible, reliability, responsiveness, assurance, and empathy.
Finding - The study finds that the service quality dimensions at Kaki Langit Tourism Village have been implemented but are still in the development stage. While efforts have been made to improve service quality, further follow-up and development are required to optimize the application of service quality and ensure the best possible experience for tourists.
Originality/Value - This research highlights the importance of continuous development and improvement in service quality to enhance tourist satisfaction in tourism villages. It provides valuable insights for further refining service quality practices at Kaki Langit Tourism Village to achieve optimal results.
Keywords:
tourist satisfaction
kaki langit
service quality
References
Adi Permadi, L., & Retnowati, W. (2021). Kriteria Homestay Di Desa Wisata Yang Memenuhi Prinsip-Prinsip Wisata Halal : Sebuah Kajian Teori. https://doi.org/10.29303/jmm.v10i3.66 DOI: https://doi.org/10.29303/jmm.v10i3.667
Afdhal, A., Mustanir, A., Ilmi, A., Aksal, F., Iwan, M., Kusnadi, H., Fauzan, R., Duwi, A., Rina, S., & Abdurohim, W. (2023). Pemberdayaan Masyarakat. www.globaleksekutifteknologi.co.id
Ariwidyastuti, C. I., Januraga, P. P., & Duarsa, D. P. (2016). Hubungan antara Responsiveness Pemberi Layanan dengan Kepuasan Pasien di Tiga Klinik Radiografi Konvensional Kota Denpasar. Public Health and Preventive Medicine Archive, 4(1), 60–66. https://doi.org/10.15562/phpma.v4i1.58 DOI: https://doi.org/10.15562/phpma.v4i1.58
Bernik, M. (2019). Analisis Kualitas Pelayanan Untuk Meningkatkan Kepuasan Konsumen: Studi Kasus Gold’s Gym Bandung. Jurnal Manajemen Teori Dan Terapam, 12(3). DOI: https://doi.org/10.20473/jmtt.v12i3.13483
Erawati, N. M. R., Wiratama, K. I., & Widhari, I. S. C. (2023). Pengembangan Produk Kacang Sembunyi dan Ladrang Sebagai Souvenir Desa Wisata Tista Melalui Pemberdayaan UMKM (Vol. 4, Issue 3). https://madaniya.pustaka.my.id/journals/contents/article/view/535
Falevi, M. I. (2022). Analisis Kualitas Layanan Sistem Informasi Akademik (Siakad) Dimensi (Tangibles Dan Reliability) Terhadap Kepuasan Pengguna Sistem Informasi.
Faraeta, D. O., Syarifah, S., & Anwar, S. (2020). Implementasi Pendidikan Karakter Melalui Program 3S (Senyum, Sapa, Salam) di SMA Negeri 1 Pemali Kecamatan Pemali Kabupaten Bangka. LENTERNAL: Learning and Teaching Journal, 1(2), 56–62. https://doi.org/10.32923/lenternal.v1i2.1282 DOI: https://doi.org/10.32923/lenternal.v1i2.1282
Hidayanti, A. T., & Handayani, J. (2019). Analisis Pengaruh Dimensi Kualitas Layanan Customer Service Terhadap Kepuasan Nasabah Tabungan Presma Pada Pd Bank Perkreditan Rakyat Blora. In keunis Majalah Ilmiah-ISSN (Vol. 7, Issue 2). DOI: https://doi.org/10.32497/keunis.v7i2.1584
Kaharap, Y., Saragih, O. K., Elia, A., Widen, K., Sontoe, S., Natalia Silalahi, J., Atem, A., Zusanri Batubara, M., & Lutfi Fauzi, M. Z. (2023). Sosialisasi Potensi Wisata Berbasis Kearifan Lokal Melalui Standar CHSE (Cleanlines, Health, Safety, Environtment Sustainibility ) Di Desa Bahu Palawa. Jurnal Masyarakat Madani Indonesia, 2(3), 286–292. https://doi.org/10.59025/js.v2i3.121 DOI: https://doi.org/10.59025/js.v2i3.121
Kementerian Pariwisata dan Ekonomi Kreatif/ Badan Pariwisata dan Ekonomi Kreatif Republik Indonesia. (2023). Yuk, Kenalan dengan Desa Wisata Pemenang ADWI 2023.
Kusuma, P. A., & Salindri, Y. A. (2022). Pengembangan Potensi Wisata Di Desa Wisata Sidorejo Kecamatan Lendah Kabupaten Kulon Progo. Journal Of Tourism And Economic, 5(1), 46–62. https://doi.org/10.36594/jtec/2nn36580 DOI: https://doi.org/10.36594/jtec.v5i1.139
Permadi, R. N., Arieyasmieta, W. L., & Amarullah, R. (2021). Pemenuhan Sarana dan Prasarana bagi Masyarakat Berkebutuhan Khusus untuk Meningkatkan Kualitas Pelayanan Publik di Daerah. JPSI (Journal of Public Sector Innovations), 6(1), 28–38. https://doi.org/10.26740/jpsi.v6n1.p28-38 DOI: https://doi.org/10.26740/jpsi.v6n1.p28-38
Putra, D. A., & Triwardhani, D. (2023). Pengaruh kepercayaan, keamanan dan kualitas pelayanan terhadap kepuasan pelanggan pengguna shopee di kota solok. Journal of Young Entrepreneurs.
Putro Pirastyo, S., & Karlina Wulansari, M. (2019). Pengaruh etika dan penampilan pegawai hotel terhadap peningkatan mutu pelayanan Info Artikel ABSTRAK Sejarah artikel. 1(1). https://jurnal.pascabangkinang.ac.id/index.php/jrmi
Sasongko, F., & Hartono, S. (2015). Pengaruh kualitas layanan terhadap kepuasan pelanggan restoran ayam penyet ria. Jurnal manajemen pemasaran petra, 1(2).
Sinolah, & Maslulo. (2019). Pengukuran Kualitas Pelayanan (Servqual ± Parasuraman) Dalam Membentuk Kepuasan Pelanggan Sehingga Tercipta Loyalitas Pelanggan (Studi Kasus pada Toko Mayang Collection cabang Kepanjen). Jurnal Dialektika. DOI: https://doi.org/10.36636/dialektika.v4i1.285
Temesvari, N. A., Nurmalasari, M., & Zuama Qomarania, W. (2021). PENINGKATAN PENGETAHUAN KUALITAS PELAYANAN REKAM MEDIS. In Peningkatan Pengetahuan Kualitas Pelayanan Rekam Medis Jurnal Abdimas (Vol. 7, Issue 4).
Ternate, H. T., & Ralahallo, F. N. (2020). Analisa Pengaruh Kualitas Pelayanan Terhadap Pembelian Ulang Konsumen.
Undang-Undang Nomor 10 Tahun 2009. (n.d.). UU Kepariwisataan Nomor 10 Tahun 2009.
Yunus, O. M., & Maranatha, K. (2016). Pengaruh Service Quality (Tangible, Empathy, Reliablitity, Responsiveness Dan Assurance) Terhadap Customer Satisfaction: Penelitan Pada Hotel Serela Bandung. In Jurnal Manajemen (Vol. 15, Issue 2).
License
Copyright (c) 2025 The Author(s). Published by Borneo Novelty Publishing
This work is licensed under a Creative Commons Attribution 4.0 International License.
Permission is granted subject to the terms of the License under which the work was published. Permission will be required if your reuse is not covered by the terms of the License.
How to Cite
Wulansari, R., Madani, S. R. ., & Ayu, T. K. . (2024). Application of service quality dimensions in fulfilling tourist satisfaction at Kaki Langit Tourism Village. Journal of Rural Tourism , 2(2), 94-102. https://doi.org/10.70310/jrt.2024.02021213
Downloads
Download data is not yet available.
