Optimizing quality assurance and service quality staff in improving guest satisfaction at Phoenix Hotel, Yogyakarta Open Access

Authors

  • 1) Sekar Cahyaningrum Department of Tourism, Sekolah Tinggi Pariwisata Ambarrukmo STIPRAM Yogyakarta, Indonesia
  • 2) Imanuel Rizal Saputra Department of Tourism, Sekolah Tinggi Pariwisata Ambarrukmo STIPRAM Yogyakarta, Indonesia
  • 3) Kezia Tifa Aprilria Department of Tourism, Sekolah Tinggi Pariwisata Ambarrukmo STIPRAM Yogyakarta, Indonesia

https://doi.org/10.70310/jrt.2024.02021215

Abstract

This paper aims to determine the role of quality assurance in increasing guest satisfaction at Phoenix Hotel in Yogyakarta, the selection of the topic is based on the importance of quality assurance in the hospitality industry as a major factor in increasing guest satisfaction. The method used in this article is the literature study method. Data collection is done through collecting and then analyzing various reference sources such as journals, books related to quality assurance in the hospitality industry. The results of the literature study show that quality assurance plays an important role in increasing guest satisfaction. In conclusion, maintaining good quality is an important part of hotel operations because it has a direct impact on guest satisfaction and hotel repurtation.

Keywords:

Quality assurance, guest satisfaction, improving guest satisfaction , Yogyakarta

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How to Cite

Cahyaningrum, S., Saputra, I. R. ., & Aprilria, K. T. . (2025). Optimizing quality assurance and service quality staff in improving guest satisfaction at Phoenix Hotel, Yogyakarta. Journal of Rural Tourism , 2(2). https://doi.org/10.70310/jrt.2024.02021215

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