Evaluating the quality of culinary tourism in Kopi Klothok: Challenges and consumer perceptions Open Access

Authors

  • 1) Putri Indah Husnul Khotimah Department of Tourism, Sekolah Tinggi Pariwisata Ambarrukmo STIPRAM Yogyakarta, Indonesia
  • 2) Marcella Claresta Wahjudi Department of Tourism, Sekolah Tinggi Pariwisata Ambarrukmo STIPRAM Yogyakarta, Indonesia
  • 3) Nanda Syhalom Ramli Department of Tourism, Sekolah Tinggi Pariwisata Ambarrukmo STIPRAM Yogyakarta, Indonesia

https://doi.org/10.70310/jrt.2025.03010614 Submitted: 07-11-2024 Published: 18-01-2025

Abstract

Culinary tourism is one of the attractions for tourists in visiting an area, this can also be seen in the city of Yogyakarta, especially in the traditional culinary tourism destination of Kopi Klotok. This research focuses on understanding consumer perceptions and identifying challenges in maintaining service quality in culinary tourism. This research uses a qualitative approach with a literature study method regarding culinary tourism, quality management collected from academic journals and previous research studies and secondary data analysis from online review platforms such as social media and Google Reviews. This research also uses a systemic direct observation methodology of the existing service process at Kopi Klotok. The results of this study show that there are several challenges such as inconsistent service quality during peak hours, limited seating capacity, and long waiting times that negatively impact the customer experience. Results from secondary data analysis also show that consumers perceive traditional environments to provide an authentic experience, but this can be disrupted by overcrowding issues and lack of adequate service management. This research highlights that attention to operational efficiency and service consistency is required to maintain customer satisfaction.

Keywords:

Kopi Klotok, culinary tourism, service quality, Google Reviews, social media

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How to Cite

Khotimah, P. I. H., Wahjudi, M. C. ., & Ramli, N. S. . (2025). Evaluating the quality of culinary tourism in Kopi Klothok: Challenges and consumer perceptions. Journal of Rural Tourism , 3(1). https://doi.org/10.70310/jrt.2025.03010614

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