A concentrate on difficulties and potentially open doors looked at by feminist business visionaries in the tourism industry in India Open Access

Authors

  • 1) Khushboo Bilal Chandigarh University, Punjab, India
  • 2) Sajad Ahmad Bhat Baba Ghulam Shah Badshah University, Rajouri, India
  • 3) Danish Iqbal Raina Baba Ghulam Shah Badshah University, Rajouri, India
  • 4) Ajaz Dar Baba Ghulam Shah Badshah University, Rajouri, India

https://doi.org/10.70310/jrt.2025.03010637

Abstract

This article examines the challenges and opportunities faced by feminist women entrepreneurs in India's tourism industry, with a focus on the originality of their business approaches. While the industry offers substantial economic potential, women entrepreneurs often encounter structural barriers related to gender, such as discrimination, unequal access to resources, and social stereotypes. However, they also discover various opportunities for innovation and empowerment, including sustainable business practices, community-based empowerment, and the promotion of gender-inclusive tourism. Through an analysis of these entrepreneurs' experiences, this article highlights how they not only overcome barriers but also create original and progressive business models, contributing to the development of a more inclusive and sustainable tourism industry in India. The study offers fresh insights into the role of feminist women entrepreneurs in leading social and economic change within the tourism sector.

Keywords:

Women empowerment, Economic development, Social justice, Tourism, Entrepreneurs

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How to Cite

Bilal, K., Bhat, S. A. ., Raina, D. I. ., & Dar, A. (2025). A concentrate on difficulties and potentially open doors looked at by feminist business visionaries in the tourism industry in India. Journal of Rural Tourism , 3(1). https://doi.org/10.70310/jrt.2025.03010637

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