Exploration of consumer behavior changes post-pandemic in the tourism sector Open Access

Authors

  • 1) Novi Hidayah Universitas Catur Insan Cendikia
  • 2) Marshella Aprillia Setiawan Universitas Catur Insan Cendikia
  • 3) Ridho Arrozaq Nur Ramadhan Universitas Catur Insan Cendikia
  • 4) Mochammad Revaldo Pangestu Universitas Catur Insan Cendikia
  • 5) Abdurrazak Afifi Universitas Catur Insan Cendikia
  • 6) Yuningsih Universitas Catur Insan Cendikia

https://doi.org/10.70310/jrt.2025.03010620 Submitted: 14-11-2024 Published: 18-01-2025

Abstract

The COVID-19 pandemic. The pandemic has had a major impact on the global tourism industry, forcing consumers to adapt their travel habits and preferences. The aim of this research is to identify new behavioral patterns that have emerged post-pandemic. The COVID-19 pandemic has had a major impact on consumer behavior, including in the tourism sector. This study examines changes in consumer behavior after the COVID-19 pandemic. The main changes investigated in this study include increased interest in domestic tourist destinations, preferences for nature and outdoor tourism, and increased awareness of health and safety protocols when traveling. These changes signal a shift in the dynamics of the tourism industry, forcing industry players to adapt to new consumer preferences and develop strategies that are more flexible to emerging trends. Travelers are now choosing to travel more sustainably, with a focus on safety, cancellation flexibility and environmental sustainability. This study highlights the need for the tourism sector to adapt its marketing and service strategies to these changes in order to retain and attract consumers in the post-pandemic period

Keywords:

consumer behavior, post pandemic, tourism

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Copyright (c) 2025 The Author(s). Published by Borneo Novelty Publishing

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How to Cite

Novi Hidayah, Marshella Aprillia Setiawan, Ridho Arrozaq Nur Ramadhan, Mochammad Revaldo Pangestu, Abdurrazak Afifi, & Yuningsih. (2025). Exploration of consumer behavior changes post-pandemic in the tourism sector. Journal of Rural Tourism , 3(1). https://doi.org/10.70310/jrt.2025.03010620

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