K. Bilal, S. A. Bhat, D. I. . Raina, P. . Abdulla, Z. . Hussain, and N. . Azizah, “The transformation of personalisation in hospitality through the implementation of artificial intelligence (AI)”, J Rural Tourism, vol. 4, no. 2, Mar. 2025, doi: 10.70310/jrt.2025.04021245.