BILAL, Khushboo; BHAT, Sajad Ahmad; RAINA, Danish Iqbal; ABDULLA, Parvez; HUSSAIN, Zakir; AZIZAH, Nur. The transformation of personalisation in hospitality through the implementation of artificial intelligence (AI). Journal of Rural Tourism , [S. l.], v. 4, n. 2, 2025. DOI: 10.70310/jrt.2025.04021245. Disponível em: https://ruraltourism.borneonovelty.com/index.php/jort/article/view/45. Acesso em: 14 mar. 2025.